
{"id":25940,"date":"2026-02-13T13:27:33","date_gmt":"2026-02-13T11:27:33","guid":{"rendered":"https:\/\/bitterbooze.vfhost.gr\/?p=25940"},"modified":"2026-03-08T13:48:31","modified_gmt":"2026-03-08T11:48:31","slug":"enough-with-sustainability-lost-found-superjuice","status":"publish","type":"post","link":"https:\/\/www.bitterbooze.com\/en\/enough-with-sustainability-lost-found-superjuice\/","title":{"rendered":"Enough with \u201csustainability\u201d | Lost + Found: Superjuice"},"content":{"rendered":"<p>The sustainability conversation in bars inevitably tends to focus on what\u2019s easy to see. I\u2019ve written about this before, and it applies here too. The fruit squeezed in front of the guest. The word \u201cfresh\u201d acting as a badge of quality. What\u2019s discussed far less, by both guests and professionals, is what came before. Where the product came from. What it cost. How stable it is in flavor. And how exposed it remains to price swings and supply volatility. At <a href=\"https:\/\/www.instagram.com\/lostandfounddrinkery\/?hl=en\" target=\"_blank\" rel=\"noopener\"><strong>Lost + Found Drinkery<\/strong><\/a>, <strong>superjuice<\/strong> became an answer to those questions.<\/p>\n<p>The idea dates back to 2016. Some of you probably know what <strong>superjuice<\/strong> is. Others may not. Either way, the goal at Lost + Found was never to fully replace lime across the board, even though <strong>superjuice<\/strong> can partially do that. The thinking was more specific: could they create a liquid with the acidity and aromatic profile of lime, offering stability, measurable pH control, and independence from a wildly unpredictable market where lime prices can swing from \u20ac1.80 to \u20ac13 per kilo?<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/18-819x1024.jpg\" alt=\"\" width=\"819\" height=\"1024\" class=\"alignnone size-large wp-image-25566\" srcset=\"https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/18-819x1024.jpg 819w, https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/18-640x800.jpg 640w, https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/18-768x960.jpg 768w, https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/18.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/19-819x1024.jpg\" alt=\"\" width=\"819\" height=\"1024\" class=\"alignnone size-large wp-image-25564\" srcset=\"https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/19-819x1024.jpg 819w, https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/19-640x800.jpg 640w, https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/19-768x960.jpg 768w, https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/19.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/p>\n<p>The idea was parked. The daily noise of a working bar doesn\u2019t always leave room for experimentation. Until 2022, when a video by Kevin Kos brought <strong>superjuice<\/strong> back into the spotlight. The team at Lost + Found revisited the concept, adapted it to their own needs, tested it under real service conditions, and eventually integrated it into daily operations.<\/p>\n<p>For the past three and a half years, the bar has been running largely on <strong>superjuice<\/strong> \u2014not just for its more acid-forward cocktails and tiki drinks, where it all began, but across almost the entire menu. The objective remains clear: consistency at high volume, where flavor precision and acidity control are essential.<\/p>\n<p>In numbers, the shift has resulted in roughly an 80% reduction in dependency on imported citrus. So far, the estimated CO\u2082 savings exceed 21 tons. These calculations are based on real purchasing data, actual sales volume, and estimated transport distances.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/20-819x1024.jpg\" alt=\"\" width=\"819\" height=\"1024\" class=\"alignnone size-large wp-image-25562\" srcset=\"https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/20-819x1024.jpg 819w, https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/20-640x800.jpg 640w, https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/20-768x960.jpg 768w, https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/20.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/21-819x1024.jpg\" alt=\"\" width=\"819\" height=\"1024\" class=\"alignnone size-large wp-image-25568\" srcset=\"https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/21-819x1024.jpg 819w, https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/21-640x800.jpg 640w, https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/21-768x960.jpg 768w, https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/21.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/p>\n<p>But the most important impact isn\u2019t just in the numbers. Adopting <strong>superjuice<\/strong> reshaped the bar\u2019s broader approach to sourcing, inventory management, ingredient shelf life, flavor control, and exposure to market volatility. It reduced waste, minimized instability, and shifted control away from the unpredictability of raw produce toward measurable composition.<\/p>\n<p>In a high-volume bar, consistency cannot be a luxury. It\u2019s an essential requirement. And when that consistency comes with a reduced footprint and lower cost, sustainability becomes an operational system, woven into both the processes and the ethos of the bar.<\/p>\n<p><em><strong>Disclaimer:<\/strong> CO\u2082 calculations are indicative and based on AI-assisted analysis using Lost + Found purchasing data, real sales volume, and estimated transport distances.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sustainability conversation in bars inevitably tends to focus on what\u2019s easy to see. I\u2019ve written about this before, and it applies here too. The fruit squeezed in front of the guest. The word \u201cfresh\u201d acting as a badge of quality. What\u2019s discussed far less, by both guests and professionals, is what came before. Where [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2325,1841],"tags":[],"class_list":["post-25940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-en","category-news-en"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.bitterbooze.com\/wp-content\/uploads\/2026\/03\/Untitled-Facebook-Post-4-1.jpg","_links":{"self":[{"href":"https:\/\/www.bitterbooze.com\/en\/wp-json\/wp\/v2\/posts\/25940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bitterbooze.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bitterbooze.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bitterbooze.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bitterbooze.com\/en\/wp-json\/wp\/v2\/comments?post=25940"}],"version-history":[{"count":2,"href":"https:\/\/www.bitterbooze.com\/en\/wp-json\/wp\/v2\/posts\/25940\/revisions"}],"predecessor-version":[{"id":25942,"href":"https:\/\/www.bitterbooze.com\/en\/wp-json\/wp\/v2\/posts\/25940\/revisions\/25942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bitterbooze.com\/en\/wp-json\/wp\/v2\/media\/25629"}],"wp:attachment":[{"href":"https:\/\/www.bitterbooze.com\/en\/wp-json\/wp\/v2\/media?parent=25940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bitterbooze.com\/en\/wp-json\/wp\/v2\/categories?post=25940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bitterbooze.com\/en\/wp-json\/wp\/v2\/tags?post=25940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}